We determine the best lists to use, develop databases, identify messages and refine channel approaches to get results. We also enjoy creating direct mail collaterals, preparing focused phone scripts and tracking results.

We believe direct marketing is effective and recommend it for both internal and external marketing communications - including:

• Leveraging the grapevine. Making your employees and customers a force of peer-to-peer promoters … your best ambassadors.
• Harnessing synergies. Combining direct marketing with hard copy collaterals, advertising and/or public relations works. Direct marketing in itself is a form of advertising-whether through post, email or by phone the direct-response offer is an ad. We help you harness the synergy of your direct selling efforts and other actions.
• Testing messages. Discovering the types of messages and offers that resonate with your audiences.
• Enhancing Value. Identifying actions such as sending useful tips about your sector, products, services and ideas to enhance your audience's experience of your brand.
• Monitoring progress. Tracking results on an ongoing basis.